Play Hard is a love letter to growing up in Portrush, a working-class seaside town on the edge of the North of Ireland. Surrounded by boarded-up arcades and harsh coastal weather, skateboarding became an escape, a culture, and a way to form identity when
opportunity was limited. The collection draws from winter nights at home—empty arcades, distant sounds, fog, and flashing lights— capturing a feeling that is both beautiful and quietly unsettling.

Each look is rooted in personal memory, reflecting resilience, freedom, and creativity shaped through scarcity. Play Hard is not about perfection, but about rough edges, fragility, and the strength found in community.