In 2020, like many others, I found myself suddenly unemployed.

Facing a world that was rapidly changing, I realised, so must I.


As I turned inward and reflected on my life, I found my determination, resilience and focus. I was reminded of a sentence from my job dismissal.

"We wish you all the best with your professional future and personal wellbeing."


I hustled hard, saved any financial help from the Government and started my brand.

DAGGER is more than a brand however. It is a community. It represents anyone who has fallen and got back up. Anyone who has felt the struggle and persevered.

It is love and support for yourself and each other.

We wish you all the best.